Ethan Gustav

Ethan Gustav

Ethan is a senior executive with over 20 years of experience in the mobile Industry, with over half of that spent directly in the high-growth A2P Messaging and CPaaS spaces. 

Today Ethan serves as Group President North America at Infobip (and member of the Executive Leadership Team) where he’s responsible for Infobip’s go-to-market strategy and execution with functional responsibility over Revenue, Product, Operations, and Operator Partnerships (Carrier Sales, Relations, and Compliance).

Prior to Infobip, Ethan served as Chief Revenue Officer at OpenMarket where he led doubling the company’s revenue and reaching a commanding 50% share in the US Short Code market over his tenure.   Ethan was then instrumental in helping lead the M&A process and eventual sale of OpenMarket to Infobip. 

Before OpenMarket, Ethan served in various senior leadership positions at Amdocs partnering and operating large-scale P&L engagements with major US and Canadian Carriers. 

His career in Mobile began at T-Mobile US and just prior to that, digital media services startup, Loudeye Technologies. 

How Conversational Commerce is Changing the Retail Sales Journey

Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering retailers to better manage the entire customer journey, from origination and customer service, all the way to checkout. Brands are tapping this trend by integrating real-time messaging throughout various parts of the customer journey. Essentially,…