Eric Tejeda

Eric Tejeda

Eric Tejeda is the Director of Marketing for PossibleNOW. Eric drives the organization’s growth objectives by launching new products and services, promoting thought leadership, building awareness and nurturing leads. Eric believes the key to success in the post-digital age is being able to Listen, Remember and Respond to prospects and customers and has deployed a marketing technology stack to support that approach. Active in community and industry organizations, Eric recently served on the American Marketing Association Board of Directors.
How Zero-Party Data Helps Marketers Avoid Generational Stereotypes

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key strategy for segmenting customers into different groups. However, many companies still remain ineffective at targeting these different audience age groups (and other demographic factors). Sweeping generalizations about different age groups can…

Maximize Your 2022 Marketing Efforts With Consent Management 

2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions,…

Florida Updated its Telemarketing Rules — Now What?

In April, the U.S. Supreme Court issued an opinion in a major case pertaining to Facebook that was viewed as favorable to the contact center industry and a blow to the Telephone Consumer Protection Act (TCPA). However, many states began reviewing their own calling guidelines and refining them accordingly. Florida passed an update (SB 1120)…

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