Ericka Podesta McCoy

Ericka Podesta McCoy

Ericka Podesta McCoy is CMO of Resonate, a consumer intelligence platform that helps build strong relationships between people and brands and agencies.

State of the Consumer: Exploring Critical Influences on Today's Shopper

The digitization of the consumer world has transformed the way people shop, respond to advertising, and purchase from particular brands. The new hyperconnected consumer has a multitude of choices that are all available instantly, if desired. In this revolutionary state, a new set of drivers is impacting buying decisions and shopping behaviors. Today, everyone is…