Ericka Podesta McCoy

Ericka Podesta McCoy

Ericka Podesta McCoy is CMO of Resonate, a consumer intelligence platform that helps build strong relationships between people and brands and agencies.

The Role of Personal Values in Improving Cross-Selling and Loyalty Initiatives

In today's digitally-driven, choice-saturated world, understanding consumers' demographics just isn't enough to create genuine connections that compel them to choose your brand over the millions of other options just clicks away. It's only through understanding a person's internal motivations and deep-rooted personal values that marketers can achieve long-lasting connections. This deeper understanding also helps brands…

What Brands Need to Understand About Today’s Overwhelmed Consumers

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

State of the Consumer: Exploring Critical Influences on Today's Shopper

The digitization of the consumer world has transformed the way people shop, respond to advertising, and purchase from particular brands. The new hyperconnected consumer has a multitude of choices that are all available instantly, if desired. In this revolutionary state, a new set of drivers is impacting buying decisions and shopping behaviors. Today, everyone is…