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The old advertising adage "sex sells" may be recognized worldwide, but new research conducted by EyeTrackShop, creators of online eye-tracking technology, shows exactly how men and women are drawn into looking at a sexy ad. 

Let’s be frank. It’s been a while since anything interesting has turned up in the realm of online affiliate marketing. Yet that could change. And soon. We need to know how and when to exploit the next performance-based marketing opportunity. Rest assured, there are exciting new opportunities for catalogers big and small in affiliate marketing — but serious challenges also lie ahead. From managing the intersection of search and affiliate programs to diversifying the mix of distribution points, the key question multichannel merchants should ask is: How can affiliates be encouraged to send us more incremental sales or new customers? Affiliates: Friends