Since e-tailers are generally less expensive than brick-and-mortar retailers, shoppers order online from their smartphone and walk out of the store empty-handed. Simply put, brick-and-mortar stores are facing a harsh reality: they're quickly becoming showrooms for e-tailers.
Luxury retail customers demand sophistication from their brands. At the high-end of the retail sector, that means developing a robust online strategy to increase your brand’s online social influence. Luxury retailers like Nordstrom are confounding the marketplace by outperforming other retailers in today’s sluggish economy.