Emily Albright Miller

Emily Albright Miller

Over the course of my career, I have stayed focused on one principle – great strategy starts with a consumer obsession. My background as a brand strategist, global marketer and consumer researcher provides me with the foundation necessary to design breakthrough innovation and connected experiences that deliver brand and business growth.

Omnichannel

Why Retailers Need to Bridge Mobile and In-Store Communication

October 18, 2022 at 2:28 pm

Has your brand thoroughly considered how consumers use mobile phones and in-store signage? More than half of consumers today use their mobile phones to help them shop in stores — rather than as a replacement for physical retail. This trend underscores the importance of a mobile strategy closely tied to in-store communication. While 55 percent…