Ellen Strickland

Ellen Strickland is considered a pioneer in helping consumers make product choices to improve how they live. She brings 40 years of experience in design, sustainable living, and strategic business development to the Shades of Green Group. Beginning in 1999, Ellen created and ran several educational retail centers in Southern California to promote and sell healthy green products and materials. Beyond deep, healthy, green product knowledge, Ellen has shirtsleeves retail operations experience, as well as understanding the importance of educational programming to attract and retain consumers looking to live a healthier and sustainable lifestyle.

From her early days bringing environmentally-sound thinking and design to museums, aquariums and natural history centers, to her intense focus on residential homes and healthier environments, she has made a career of helping all of us live in a more healthy and sustainable manner. Ellen created the Shades of Green Evaluation System that has been in use since 2000, enabling consumers to be confident about the product choices they make in fostering a healthier, more sustainable planet.