In the past few years, browser extensions have transformed the online shopping experience. These online shopping aids offer great value and convenience, allowing savvy consumers to find the best bargains, block ads, and rapidly access product information. Despite their growing popularity, some browser extensions are still met with lukewarm responses from e-commerce professionals, who fear…
Elena Librich
Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…