Edward Segal

Edward Segal

Edward Segal is crisis management expert, consultant, and former CEO of two trade associations. He’s the author of the forthcoming book, Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

April 20, 2020 Pandemic is a Bottom Line Issue for Retailers, Workers and Consumers

Do employees think you’re doing enough to protect them from COVID-19? If not, you run the risk of them staging strikes and walk-outs. That crisis could lead to another one: consumers who think “if it’s not safe to work there, it must not be safe to buy there.” All of which would lead to a…