Ed Kennedy

Ed Kennedy

Ed Kennedy is the senior director of commerce at Episerver, a global software company helping retailers compete with Amazon through experience-driven commerce.

How to Soften the Blow of Amazon Comparison Shopping
June 17, 2019 at 2:01 pm

Throw a rock in any direction and you won’t just hit an attorney or an accountant, you’ll likely hit someone price checking on Amazon.com. When we asked 4,500 consumers around the world about their online shopping habits, nearly seven out of 10 of them said they often or always compare what they find on a…

Reimagining the Digital Customer Experience for a Post-Text World
June 11, 2018 at 10:50 pm

There’s no denying Amazon.com leads the way with artificial intelligence (AI) in retail and e-commerce. The company’s advanced flywheel model rethinks how AI improves digital customer experiences (CX) and has ingrained the very idea of AI into how Amazon lives and breathes. Retailers may be intimidated looking at Amazon’s suite of new AI-powered products and…

Personalized Product Recommendations Chip Away at the Amazon Monopoly
February 2, 2018 at 1:50 pm

Amazon.com accomplished more in 2017 than most businesses hope to achieve in their existence, from winning Oscars to buying Whole Foods — and what a year it was. It seems as though Amazon is putting its foot in every open door, from healthcare to grocery to streaming services. The retail giant's vast resources, trusted name…

How to Prepare for the Future of Mobile Commerce
April 19, 2017 at 2:00 pm

With Cyber Monday sales hitting a record $3.39 billion during the 2016 holiday season, it’s clear online shopping is now the norm for today’s consumers. But how much of today’s online sales are due to mobile habits? A lot. Episerver’s latest report, State of Digital Commerce, revealed that 35 percent of consumers use their smartphones…