Dmitry Morgulis

Dmitry Morgulis

Dmitry Morgulis is the head of sales at HypeFactory, an influencer marketing agency. In this role, he leads global sales efforts to drive impactful influencer marketing campaigns for international powerhouse brands. Morgulis is responsible for managing a global sales team and overseeing partnerships with mobile app and game developers.
Marketing, Customer Service
How to Adapt to Next-Gen Shopping Habits to Boost Brands' Success
October 16, 2024 at 1:38 pm

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials. On the other hand, Gen Z alone has over $450 billion in buying power, and Gen Alpha…