Dirk Hoerig

Dirk Hoerig

Dirk Hoerig is the Founder of commercetools. Pioneering in Agentic Commerce. Inventor of Headless Commerce. Leader in cloud commerce software for enterprise companies. commercetools provides the most flexibility and scalability commerce platform enabling hundreds of brands and retailers to create commerce possibilities that had not been possible before. Powering $100B+ of GMV.
Artificial Intelligence (AI)
Agentic Commerce vs. Autonomous Commerce: What Retailers Need to Know
August 12, 2026 at 11:44 am

For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI's influence is extending into the transaction itself. Recent announcements from major…