Dina Kholkar

Dina Kholkar

Dina Kholkar is Vice President and Global Head, Analytics and Insights at TCS, an IT services, consulting and business solutions organization.

Marketing, E-Commerce, Technology

How Analytics is Reinvigorating Retail

April 3, 2019 at 12:13 pm

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…