Diane Keng

Diane Keng

Diane Keng is the CEO and co-founder of Breinify, an AI and predictive personalization engine that helps brands curate dynamic, meaningful experiences for their consumers at scale. Diane is on Forbes’ 30 Under 30 for enterprise technology and has been featured in The Wall Street Journal, HuffPost, TechCrunch, OZY, and Inc. Magazine. Diane ran three successful businesses before she was 18 and is a noted software innovator who frequently speaks on the intersection of AI, personal data, privacy, and the future of smarter products. Breinify works with retailers and consumer packaged goods brands to enable data science in marketing campaigns that secure 51% year-over-year online sales, 20 times the click rate, and six times the reaction rate.

How to Activate and Convert Anonymous Visitors Into Reachable Audiences

Although Google is pushing back its plan to eliminate third-party cookies to the latter half of 2024 (from 2023), advertisers and marketers are still scrambling to figure out how they’ll track website visitors and create personalized experiences without this critical tool. The key to a great consumer experience is data, and this change will be…

5 Benefits of Brand Loyalty in Modern Retail Marketing

Years ago, brand loyalty was built on the quality of goods or services. Retailers could focus their attention inward and rely almost exclusively on offering the “best of the best” — or “the best of the best for the price.” Changes in consumer preferences have made this model nearly obsolete. Of course, quality and price are still…

How Brands Can Overcome the Challenges of Delivering Predictive Personalization at Scale

Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesn’t happen. If you’re trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows you…

3 Ways to Promote Better Cross-Team Collaboration Between Marketing and Tech

Marketing has evolved. Today, the day-to-day roles of marketers require the use of data and technology on a large scale. With that evolution comes the need for greater collaboration between marketing and tech teams. Although both teams are using technology to get their jobs done, their focuses are different and company cultures that once relied…

What is D-to-C, and How Can Your CPG Company Leverage It?

Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are…

3 Tips for Offering Customers a Truly Personalized Retail Experience

Every retailer wants to be the go-to place that consumers rave about. And in today’s overcrowded business world, one surefire way to win customer loyalty is to provide personalized retail experiences through marketing campaigns. When you offer personalized digital experiences for your customers, they’re more likely to feel understood and important. This leaves them less…