Derek O’Carroll

Derek O’Carroll

Derek O’Carroll is CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. Recognized as a leading retail expert, his mantra is to deliver on Brightpearl’s mission to automate the back office for today’s merchants.

Brightpearl is a retail operations platform for retailers and wholesalers with a clear mission to automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics.

5 Things Your E-Commerce Company Can Do to Build Customer Trust

Since the onset of COVID-19, consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52 percent of respondents from Euromonitor’s Lifestyle Survey in 2020 agreed…

Word is Bond: How to Build Trust and Drive Customer Retention

Price is no longer king, and brand name alone won’t get you very far with a consumer that now values trust above all else when selecting which retailers and brands to shop with online. Since March 2020, the sustained influx of retailers into the online shopping space has severely damaged the relationship between customer and…

5 Hidden Trends That Will Shape E-Commerce in 2021

Many companies are now wondering about the long-term impact of coronavirus on the retail and e-commerce industry, and what lasting changes it may leave. Despite the doom mongering, many brick-and-mortar stores are doing very nicely online, and so are smaller e-commerce players, with average e-commerce businesses reporting a 15 percent increase in annual revenue since…

Retailers Are in Danger of Being Overwhelmed by Holiday Demand. Automation is the Fix 

Online retailers are facing a major capacity crisis this holiday season. Since COVID-19 hit, reduced headcount and social distancing practices within the walls of warehouses and distribution centers mean retail businesses are already struggling to manage the stresses and strains of increased e-commerce demand. Capacity issues are largely linked to an inability to process sudden…

Is Too Much Choice Killing Retail?

Have you ever found yourself browsing Netflix in search of the TV show or film that fits perfectly with your mood? Even with nothing at stake, it’s often difficult to decide what to watch. We’re so overwhelmed by the plethora of options that we end up paralyzed — unable to get up off the sofa,…

COVID-19: Why Long-Term Tech Investment Pays Off

In the face of rapidly changing consumer lifestyles and shopping habits, businesses are finding the need to pivot quickly to stay competitive in today’s landscape. Digital transformation is something we’ve been talking about for a long time in retail, but many brands swifty moved online, seemingly overnight, once they realized this is how they would…

5 Companies Helping in the Fight Against Coronavirus   

Amidst frightening statistics, unprecedented restrictions on personal freedoms and global uncertainty, it’s tough to be positive right now. However, I take comfort in the fact that the COVID-19 pandemic has brought about a resilience and compassion in many of us that I didn’t know was there. In addition to the life-saving work carried out by…

Over Half of US Retailers Suffering From ‘Information Overload’

As we move further into 2020, it's natural for retailers and brands to start thinking about which aspects of their business they should invest in to remain competitive in their marketplace — be it product, labor or technology. In recent years, technology has become the prime concern, and it's imperative that retailers invest in the…

It’s Time to Take Ownership of the Rising Review Culture

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews. This shouldn't be a surprise. Most people relate strongly to the growing…

D-to-C Success: Forget Your Product and Focus on Operations

The race is on. In a bid to capture increased wallet spend, brands around the globe, over 57 percent of them in fact, are racing to launch direct-to-consumer (D-to-C) channels. This explosion marks a shift in the way products are sold, disrupting established industries and causing a fundamental change in brands’ relationships with consumers. But perhaps…

DTC is an Opportunity to Build Lifetime Customer Loyalty

More and more brands are bypassing stores or retail partners for direct-to-consumer (DTC) strategies in an effort to achieve greater profits, stronger customer relationships and improved loyalty. The DTC market is exploding. Eighty-seven percent of brands have plans to launch a DTC channel, with 23 percent aiming to do so within the next 12 months. Nike’s DTC…

Luxury Fashion Brands Are Failing to Adapt to a Digital Future

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

Try-Before-You-Buy Trend is Causing ‘Returns Tsunami’

A growing online shopping trend may be a great perk for consumers, but it could take a significant toll on unprepared retailers. I’m talking about try-before-you-buy (TBYB), a new shopping trend that enables customers to order multiple items before deciding what they want to keep. There's no up-front cost; shoppers simply pay for items they…

Why Merchants Need to Be in Control of Their Omnichannel Strategy

At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase. This said, many small to midsize merchants continue to wonder if omnichannel is obtainable for their businesses. Fortunately, omnichannel is more accessible than ever to retailers…

5 Resolutions for Achieving Omnichannel Excellence in 2018

More than half of Americans now say they prefer to shop online, and e-commerce is increasing 23 percent year-over-year. The number soars to 67 percent when asking millennials, and 56 percent for Gen Xers. Forrester has forecast that U.S. online retail sales will reach more than $500 billion by 2020, up from $373 billion in…