Derek O’Carroll

Derek O’Carroll

Derek O’Carroll is CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. Recognized as a leading retail expert, his mantra is to deliver on Brightpearl’s mission to automate the back office for today’s merchants.

DTC is an Opportunity to Build Lifetime Customer Loyalty

More and more brands are bypassing stores or retail partners for direct-to-consumer (DTC) strategies in an effort to achieve greater profits, stronger customer relationships and improved loyalty. The DTC market is exploding. Eighty-seven percent of brands have plans to launch a DTC channel, with 23 percent aiming to do so within the next 12 months. Nike’s DTC…

Luxury Fashion Brands Are Failing to Adapt to a Digital Future

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

Try-Before-You-Buy Trend is Causing ‘Returns Tsunami’

A growing online shopping trend may be a great perk for consumers, but it could take a significant toll on unprepared retailers. I’m talking about try-before-you-buy (TBYB), a new shopping trend that enables customers to order multiple items before deciding what they want to keep. There's no up-front cost; shoppers simply pay for items they…

Why Merchants Need to Be in Control of Their Omnichannel Strategy

At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase. This said, many small to midsize merchants continue to wonder if omnichannel is obtainable for their businesses. Fortunately, omnichannel is more accessible than ever to retailers…

5 Resolutions for Achieving Omnichannel Excellence in 2018

More than half of Americans now say they prefer to shop online, and e-commerce is increasing 23 percent year-over-year. The number soars to 67 percent when asking millennials, and 56 percent for Gen Xers. Forrester has forecast that U.S. online retail sales will reach more than $500 billion by 2020, up from $373 billion in…

The Art and Science of a Successful Flash Sale Strategy

Many lessons have been learned since the early flash-sale sites of 2004, such as Woot. Retailers know that a deep discounting methodology cannot stand on its own as the core to a business model. They need practical, logical reasons and uses for flash selling, along with a well thought out plan. It’s essential to understand…