Denise DeSisto

Denise DeSisto
Last-Minute Tips to Capture Back-to-School Sales

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…