Debra Glassburn

Debra Glassburn
A Localized Approach to Back-to-School Planning

Despite the fact that summer is not yet half way over, many retailers are already rolling out full-blown back-to-school floor sets. In a world where timing is everything, is it really necessary at this point? The National Retail Federation (NRF) forecasts that consumers will collectively spend $83.6 billion on back-to-school items this year, more than…