Debbie Stanton-Johnson

Debbie Stanton-Johnson
Rethinking Loyalty in a Social, Mobile World

Loyalty programs are in need of careful examination to the point of reshifting focus in 2016. Nearly 90 percent of consumers view loyalty programs in a negative light, according to a Capgemini Consulting analysis of close to 40,000 consumer conversations on social media. The reason? In a digital age, many retailers fall short in offering…