Dean Abbott

Dean Abbott

Dean Abbott is Co-Founder and Chief Data Scientist at SmarterHQ, a behavioral marketing firm and a personalization platform.

He is an internationally recognized expert, author, speaker, and innovator in data science and predictive analytics, with three decades of experience solving problems in customer analytics, fraud detection and tax fraud, risk modeling, text mining, survey analysis, and more. He is frequently included in lists of the most pioneering and influential data scientists worldwide.

SmarterHQ is a personalization platform that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across outbound and online channels. They have been recognized by Forrester’s Total Economic Impact study to deliver 667% in ROI. Learn more at, or visit us on Twitter at @SmarterHQ.

The Dos and Don’ts of Deploying AI for Retailers

Artificial intelligence (AI) and related fields — data science, machine learning, predictive analytics — have become mainstream across industries dealing with big data, including retail. One of my favorite ways to explain this influx is a quote (and great article) from Harvard Business Review: “[Data scientists’] sudden appearance on the business scene reflects the fact…