David Pollet

David Pollet

David is the Chief Executive Officer at Incremental. A skilled go-to-market growth leader with experience scaling SaaS startups and public company divisions ranging from $5M-$100M+ in ARR, David has 25 years of experience in sales, marketing and strategic leadership roles. In his role as CEO, David is responsible for accelerating the company’s growth and transforming GTM operations as Incremental establishes its leadership in the ecommerce category. Prior to joining Incremental, Dave was most recently CRO at convergent TV platform Cross Screen Media, and has held leadership roles at companies including Drawbridge, Neustar, Bank of America, and LendingTree.
From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media

It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the…

The Fight for Independent Measurement in Retail Media

We’ve long been talking about media sellers grading their own homework in digital advertising. And it’s no different when it comes to retail media. If anything, brands are stuck between an even bigger rock and a hard place in retail media. Not only does the measurement come directly from the media seller, but the same…

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