The retail industry is shifting the way in which contact data is collected, used and prioritized. With this shift, businesses are using contact data for more than just mailings. While shipment deliverability and marketing offers are still important, retailers are increasingly using contact data to create a strategy centered on the customer.
David Northridge
Shoppers are demanding more from retailers as a shift is taking place in terms of how consumers want to interact with their favorite brands. Retailers must worry about brick-and-mortar stores and e-commerce sites, but also mobile apps and social media developments.
