David Lochhead

David Lochhead
How Finlay London Has Made its DTC Transition Fast and Frictionless

Finlay London is an eyewear brand born with a desire to create frames which celebrate the individuality of its wearers, and has proven popular with a number of high-profile names, including Rihanna, Jenson Button and Jessica Alba. The brand first began selling its products via wholesale channels, before making the jump to direct-to-consumer (DTC). As oneā€¦