It’s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce generated $300 billion in sales in China in 2021, and the U.S. livestreaming retail market is forecast to reach $25 billion by 2023. Livestreaming events are less…
David Fletcher
Direct-to-consumer (D-to-C) was one of the hottest new trends in e-commerce last year, for both consumer and B-to-B brands. In August, eMarketer/Insider Intelligence reported that D-to-C comprised 14 percent of all U.S. e-commerce retail, after growing by 40 percent in 2020 because of the big pivot to digital shopping. The need to pivot and that…
After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth asking because 87 percent of companies say they’ll compete on CX this year. Meanwhile, the ways that people can buy online keep evolving, which means…