Dave Oliveira

Dave Oliveira

Dave Oliveira serves as Vice President of TransUnion’s Media and Entertainment Vertical where he leads sales and business development teams focused on the media ecosystem across advanced TV, publishers, agencies, and ad tech and martech companies. Prior to TransUnion, Dave led TruSignal’s sales, client development and channel teams as Chief Operating Officer. TruSignal was acquired by TransUnion in May 2019.

Dave brings over 20 years of experience leading revenue and operational teams across media, digital and SaaS organizations. He previously served as Chief Executive Officer of Balihoo, an enterprise focused SaaS local marketing platform. Dave has also held executive sales and leadership roles at companies leveraging the latest technology and innovative business models including Yahoo, Demand Media and Mediaocean.

Dave earned a MBA from DePaul University and received a bachelor’s degree in marketing from Northern Illinois University and lives with his family on Chicago’s Northside.

August 23, 2021 The Acceleration of Retail Media Solutions

As advertisers grapple with the impending deprecation of the third-party cookie and recent mobile identifier restrictions, large retailers are making a noteworthy move into the data market. Amazon.com has obviously paved the way, but more major retailers like Target, CVS, Walgreens, and Walmart have followed suit, likely eyeing Amazon’s ability to use its data to create a formidable advertising…