Dave Goulden

Dave Goulden

Dave Goulden is Chief Product Officer at OneMarket, the leader in customer data management and activation, empowering retailers to acquire new customers and dramatically increase the lifetime value of existing ones.

Customer Retention, Marketing

Research Proves Retailers Want Personalization, But Still Struggle With Customer Identification

October 9, 2019 at 10:23 am

The first step to good marketing is insights, but that's proving difficult for many retailers, according to a new report from WBR and OneMarket. In a survey of 100 U.S. retail professionals, 64 percent reported that they were unable to identify the majority of their website visitors. At a time when personalization and machine learning are…