Dan Surtees

Dan Surtees

Dan Surtees serves as vice president of strategy at XCCommerce, partnering with top retailers to design and execute promotions and loyalty initiatives that fuel sustainable growth and deepen customer engagement. With over two decades in retail, Surtees combines leadership across product, marketing, sales and enterprise technology to deliver measurable impact.

Customer Retention, Marketing

Tentpole Events Are a Loyalty Opportunity, Not Just a Sales Driver

August 3, 2026 at 1:18 pm

More than 10 years after Amazon.com launched Prime Day, tentpole deal days from Walmart, Target, Best Buy and others have become major events akin to the holiday months. And while not on the level of the holiday shopping period that runs November through December — when retailers earn upwards of 30 percent of their revenue…