Daniel Collins

Daniel Collins
Retailers Ready for The Internet of Things?

The Internet of Things (IoT) is poised to transform the retail experience in a way that hasn't happened since online shopping hit critical mass. Gartner predicts that 25 billion connected things will be in use by 2020, and retailers stand to benefit greatly from these connections. IoT devices and the data they produce have particular potential to impact how retailers approach everything from back-room functions to the psychology of shopping and further shape the rapidly transforming retail landscape inside and outside of the store.