Dana Gibber

Dana Gibber

Dana Gibber is the co-founder and COO of Headliner Labs, the leading technology platform in chat marketing, enabling hundreds of retail brands to market to their customers via chat channels. Platform partners like Saks Fifth Avenue, Cole Haan, Sally Beauty and Kenneth Cole use Headliner to power AI-infused smart messages to their customers through channels like Facebook Messenger and WhatsApp. Dana also writes a regular column on digital marketing for retail for Women’s Wear Daily. Dana worked as a law clerk on the United States Court of Appeals for the Second Circuit, as well as the Foreign Intelligence Surveillance Court of Review. Dana received a J.D. from Yale Law School, and her A.B. magna cum laude from Harvard College.

A Digital Turn for Fruit of the Loom

Last month, Fruit of the Loom, a stalwart of the mass-market wholesale industry, stunningly announced that it was releasing a new direct-to-consumer line to be sold online only. Such a drastic departure from Fruit of the Loom's traditional model serves to underscore what's becoming undeniable in the evolving retail landscape: brands must make bold digital…