Damien Mahoney

For e-commerce marketers, the demand for fresh, high-quality visual content is relentless. In addition to your website, you need visuals for display ads on multiple channels as well as on organic and paid social. Not only has this content got to stand out from your competitors, but it needs to be continually refreshed to keep…

Google’s Perspectives filter, which began rolling out in June this year, aims to point searchers to content from "real people" when it deems it helpful to their query. Searchers can click on the Perspectives tab in the search results to see relevant “long- and short-form videos, images, and written posts that people have shared on…

Retailers invest a lot of money into what they think consumers want to see — offering pristine professional photos and partnering with mega-influencers to promote their products. However, a new report by Stackla finds that what consumers most want to see from brands is the same real and relevant content they’re seeing and sharing on social…