Conor Ryan

Conor Ryan
How Retailers Can Beat Amazon in the Race for Holiday Sales

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…