Colleen Dawe
Colleen Dawe is vice president of advertiser partnerships at Experian, where she leads efforts to deepen relationships with agencies and brand marketers. She works closely with advertisers to help them activate first-party data responsibly, enhance audience targeting with Experian’s identity and measurement capabilities, and prove campaign effectiveness across channels. With extensive experience in digital advertising and data-driven marketing, Colleen is focused on building transparent, privacy-conscious partnerships that deliver real business outcomes.
Retail marketing is moving through a period of realignment. Privacy expectations, rapid artificial intelligence adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate campaigns. Tools are advancing quickly, yet the shift in how teams think about data, measurement and activation will matter even more. In 2026, retailers will move…




