Clay Cary

Clay Cary

As a trends analyst at CouponFollow, Clay enjoys spending his time collaborating with brands to make helpful content for consumers and finding great deals to share on CouponFollow. As a recent college graduate, his primary focus is creating resources for consumers, especially students, to save money through online shopping and everyday life.

Cart Abandonment Isn't What Retailers Think It Is

May 25, 2026 at 10:07 am

For a decade now, retail organizations have viewed cart abandonment as a "funnel leak," to be solved by urgency emails, exit-intent pop-ups, and discount triggers. New research suggests that approach has cost retailers more than it has recovered. According to a recent CouponFollow survey of 1,016 American adults, there's been a fundamental shift in how…