Christine Foster

Christine Foster

Christine Foster has 20 years of experience within digital marketing, content creation and media strategy. As senior vice president of strategy and operations at Kroger Precision Marketing Powered by 84.51°, Christine oversees the company’s portfolio of solutions across retail media, insights and incentives. She is passionate about using precision audiences to build enduring emotional connections.

Christine was honored as part of the 2025 class of Ad Age Leading Women in advertising. In 2024, she was recognized as a Retail Innovator Award winner by Retail Touchpoints, a Top Woman in Grocery: Senior-Level Executive by Progressive Grocer and Women of Excellence: Industry Impact by Path to Purchase.

Before joining KPM, Christine held multiple positions at Goodway Group, an independent digital marketing agency, including Vice President of Media Solutions. Her career has spanned all sides of media. She currently serves on the AdMonsters Advisory Board and the RMN Ascendant Council, and is a regular speaker at industry events.

For CPGs, the 'Fifth Quarter' is an Opportunity to Win Share
January 2, 2026 at 10:18 pm

The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Christmas and mid-January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates space for brands that are prepared to seize the moment. Those…