Christina Rasmussen

Christina Rasmussen

Christina Rasmussen is the senior director of sales for Blis, a location data technology solutions provider.

How to Turn Consumers Into Shoppers

Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you. But were the…