Christena Garduno

Christena Garduno

Christena Garduno is chief executive officer of Media Culture, a multichannel brand response media agency that drives growth for global clients with innovative and performance-driven media campaigns. Christena spent her career building the company from the ground up, leading with forward-thinking vision for the agency. With her dedication to leadership and excellence, she has led the agency through expedited growth, continuing to navigate the rapidly changing industry and pilot the path to unwavering success. She is a member of Forbes Agency Council and the recipient of an Echo Award for her work with Turbo Tax.

November 3, 2022 How to Effectively Communicate the Big Ideas That Set Your Business Apart From Other Brands This Holiday Season

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.…