Christa Anz

Christa Anz

Christa Anz leads Sensormatic Solutions’ global marketing where she is responsible for accelerating the company’s strategy through the development, and execution of marketing and communication plans that drive revenue and enhance brand awareness throughout the world.
From Omnichannel Onward

Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it's happening quickly. Less than 25 years ago, online purchases accounted for under 1 percent of…