Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…
Chris Palmer
For independent retailers, it can sometimes be helpful to look at how big-name brands and companies are doing in the marketplace to better gauge where your brand stands. Don’t worry, independent retailers can’t really compare themselves to these big players, but they can use them as a litmus test of how the market is shifting…
Today’s consumers are extremely social and visual shoppers. Separately, these two factors provide small retailers with numerous marketing questions to address. Together, however, social and visual advertising go hand in hand. The rise of always-on technology has given way to the savvy social shopper, with 85 percent of consumers using visual content as the ultimate…
