Chris Mendez

Chris Mendez

Chris Mendez currently serves as senior director of UX and product design at TripleLift since November 2023. Previously, Chris held the role of senior director of UX at VidMob from August 2017 to September 2023, where Chris scaled the UX team to 15 members and transformed the company into a creative analytics platform serving major brands. Prior experience includes leading product design at Wine n Dine and working at Ogilvy in various roles, including Interaction Designer and Copywriter, contributing to significant projects for high-profile clients and achieving numerous awards. Chris co-founded Workhorse, a platform for hiring skilled tradesmen, and holds a Bachelor’s Degree in Advertising from Penn State University.

Marketing, Customer Service

Reddit’s Commerce Moment: What Happens When Authenticity Meets Intent?

April 6, 2026 at 1:17 pm

For years, retailers have understood something simple but powerful: consumers rarely begin their purchase journey on retailer websites. They start with research. Increasingly, that research happens on Reddit. According to the platform, 71 percent of people who discover a brand go on to research it there, while 74 percent say Reddit helps them make faster…