Chris Litster

Chris Litster

Chris Litster is CEO of Dianthus Commerce, an AI-first e-commerce company that buys, builds and boosts direct-to-consumer brands in the pet, outdoor/active life, home and beauty categories.

Customer Retention, Marketing

The Future of E-Commerce is Now, and it’s Driven by First-Party Data

July 6, 2022 at 2:46 pm

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…