Chester Scott

Chester Scott

Chester Scott is chief strategy officer at Lunio, a leading invalid traffic (IVT) detection and prevention platform.

How Alexa for Shopping Impacts Marketers
June 9, 2026 at 5:42 pm

Amazon.com is retiring its artificial intelligence assistant Rufus and replacing it with a new version of Alexa for Shopping, an agentic AI tool designed to help users create shopping guides, find deals, automate routine purchases, and monitor pricing trends. This move signals Amazon’s broader ambition to own the entire path to purchase inside its closed-loop…