Chemi Katz

Chemi Katz

Chemi Katz is co-founder and CEO of Namogoo, a SaaS company that helps businesses prevent online journey hijacking.

With over 17 years of experience in the security, commerce and advertising spaces, Chemi is a serial entrepreneur with a track record of leading some of the tech industry’s most innovative companies. Prior to co-founding Namogoo, Chemi was General Manager of DoubleVerify Israel and co-founded Seapai and Reissod. Earlier in his career, Chemi led Production Operations at LivePerson (NASDAQ: LPSN), was Global Business Technology Manager for Aladdin and managed IT Outsourcing for Bynet.

One of E-Commerce’s Biggest Problems is Hiding in Plain Sight

Digital marketers obsess over customer experience because they understand it's essential to e-commerce success. However, these carefully crafted customer journeys are increasingly vulnerable to a growing — yet rarely discussed — threat: online journey hijacking. Namogoo's recent comprehensive report on online journey hijacking lays bare the scope of this threat. The report found that approximately 20…

Discover the New Problem Affecting E-Commerce Businesses … Even Amazon

As a retailer, there have probably been times when you notice an uptick in unexplained cart abandonments or a drop in online sales. While there are a number of factors that can lead to these issues, there's a relatively new problem that has flown under the radar for most retailers: malware-driven advertisements. These unauthorized ads…

Avoiding the Gremlins in the Customer Journey This Holiday Season

Fans of the 80’s cult-classic movie "Gremlins" will remember that it takes place around the holidays, as the cute little mogwai “Gizmo” is given as a gift. However, the exotic mogwai comes with three important rules: Don’t expose the mogwai to light (or it will die), don’t get it wet, and definitely don’t feed it…

Is Your E-Commerce Site Leaking Revenue?

Imagine a visitor on your website shopping for a winter jacket. As they explore your carefully curated selection, an advertisement pops up for the same jacket from a different retailer — and it’s on sale! Your prospective customer is likely to do one of two things — click on the ad and buy the jacket…