Chemi Katz

Chemi Katz

Chemi Katz is co-founder and CEO of Namogoo, a SaaS company that helps businesses prevent online journey hijacking.

With over 17 years of experience in the security, commerce and advertising spaces, Chemi is a serial entrepreneur with a track record of leading some of the tech industry’s most innovative companies. Prior to co-founding Namogoo, Chemi was General Manager of DoubleVerify Israel and co-founded Seapai and Reissod. Earlier in his career, Chemi led Production Operations at LivePerson (NASDAQ: LPSN), was Global Business Technology Manager for Aladdin and managed IT Outsourcing for Bynet.

4 Keys to Combating Shopping Cart Abandonment

For online retailers, shopping cart abandonment has long been a nagging problem, frustrating efforts to convert shoppers despite big investments in improving their online customer experience. But while the problem is hardly new, it has become particularly acute amid the coronavirus pandemic. From the onset of the pandemic through mid-June, shoppers’ cart abandonment rate stood…

How Data Privacy Will Reshape the Future of E-Commerce

Digital disruption is built into e-commerce’s business model. However, amid mounting scrutiny of big data, which has fueled the industry’s rapid growth, are the disruptors about to be disrupted themselves? With the tech industry battered by a series of privacy-related scandals — from Cambridge Analytica to the high-profile data breaches in recent months, such as…

One of E-Commerce’s Biggest Problems is Hiding in Plain Sight

Digital marketers obsess over customer experience because they understand it's essential to e-commerce success. However, these carefully crafted customer journeys are increasingly vulnerable to a growing — yet rarely discussed — threat: online journey hijacking. Namogoo's recent comprehensive report on online journey hijacking lays bare the scope of this threat. The report found that approximately 20…

Discover the New Problem Affecting E-Commerce Businesses … Even Amazon

As a retailer, there have probably been times when you notice an uptick in unexplained cart abandonments or a drop in online sales. While there are a number of factors that can lead to these issues, there's a relatively new problem that has flown under the radar for most retailers: malware-driven advertisements. These unauthorized ads…

Avoiding the Gremlins in the Customer Journey This Holiday Season

Fans of the 80’s cult-classic movie "Gremlins" will remember that it takes place around the holidays, as the cute little mogwai “Gizmo” is given as a gift. However, the exotic mogwai comes with three important rules: Don’t expose the mogwai to light (or it will die), don’t get it wet, and definitely don’t feed it…

Is Your E-Commerce Site Leaking Revenue?

Imagine a visitor on your website shopping for a winter jacket. As they explore your carefully curated selection, an advertisement pops up for the same jacket from a different retailer — and it’s on sale! Your prospective customer is likely to do one of two things — click on the ad and buy the jacket…