Chaitanya Chandrasekar

Chaitanya Chandrasekar

Chaitanya Chandrasekar is the CEO and Co-Founder of QuanticMind. Prior to this role, he built and managed the traffic acquisition platform and was part of the Data Science team at NexTag. His experience in the industry and knowledge of platforms led to his co-founding of QuanticMind. He strongly believes in the power of data technology, which can help decipher Big Data to unlock new ideas and opportunities. Chaitanya earned his Master of Science in Mechanical Engineering from Stanford University.

Why AR Technology Holds the Potential to Reinvigorate Retail

If last year was dominated by exaggerated chatter about a "retail apocalypse," this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea,…

Is Your Business Leveraging the Power of Google Maps to Drive Sales?

In real estate, the saying is “location, location, location.” But what good is location if consumers can’t find their way to your company's front door? A reported 1 billion monthly users — more than 40 percent of all online users worldwide — rely on Google Maps to deliver basic information, including directions and the best…

Like it or Not, Customers Are Taking Over

You’ve probably heard that the customer journey is changing. Therefore, you’re aware that shoppers are even harder to please and more likely to tune out your messaging if they find it annoying or irrelevant. You’ve also heard the customer journey is getting longer, and the rise of mobile is a significant factor. You’ve read, right…

Have the Reports of Retail’s Death Been Greatly Exaggerated?

Everywhere you look, all you see is doom and gloom for retail. Foot traffic is in decline by 50 percent in recent years. Eight thousand-plus U.S. retail stores projected to close this year. Is this the beginning of the end? Hardly. We all know that people are doing more shopping than ever, but their shopping…

Smart Advertisers Double Clicks With This Secret Weapon

Everything we hear these days is about how big mobile is, and how it’s going to be even bigger going forward. 2016 was the year of mobile, they say. So 2017 is definitely going to be the year of mobile, they say. Mobile payments are expected to hit more than $90 billion this year, up…