Chad Lakin

Chad Lakin

Chad Lakin is VP of North America at Shootsta, one of the world’s fastest-growing startups. Since joining Shootsta in 2015, Chad’s wealth of experience across video and digital — combined with his strong leadership and commercial talent — have propelled the brand’s growth into multiple new markets. Chad currently oversees Shootsta’s US operations, bringing the transformational power of video to more brands and people around the globe than ever before.

Optimizing Short-Form Video Content Across Multiple Social Platforms

Short-form video content is gaining traction across industries, and investors and brands alike are taking notice. This month alone Jeffrey Katzenberg raised $1 billion for his short-form video venture NewTV, and Beijing-based Bytedance Technology Co., owner of the wildly popular short-form video platforms Tik Tok and Musical.ly, has a rumored aim to raise $3 billion…