Cassio Sampaio

Cassio Sampaio

Cassio Sampaio is the senior vice president of product and will drive Auth0’s product road map to continue delivering innovation towards the needs of application builders. He was previously director of business operations (Cloud Infrastructure) at Apple.

February 21, 2022 What is Customer Identity and Why Should Online Retailers Care?

As a quintessential component of e-commerce, retailers must prioritize a convenient and enjoyable digital experience for their customers. Just as an attractive window display and a clean, stocked store is important for brick-and-mortar retailers, it's equally important to provide a streamlined, enjoyable and secure experience online. This first impression for online retailers begins at login.…