Cassandra McNeill

Cassandra McNeill

Cassandra McNeill is the senior manager of content marketing at GutCheck, and has experience in marketing, research, journalism, and advertising. She lives in colorful Colorado with her husband and dog, and enjoys concerts, food, yoga, and traveling.
What Retailers Need to Know Before Conducting Market Research

Retail, specifically e-commerce retail, has been growing for quite some time, and a lot of companies have taken advantage of this growth as they move toward more digital marketing strategies. In fact, some have chosen to forgo a brick-and-mortar store and traditional advertising completely. There’s a lot of information available on retail consumer behavior, but…