Casey Burt

Casey Burt
4 Ways to Give Consumers More Control Over Their Subscriptions

Today, subscription experiences are in high demand, with more than half (52 percent) of respondents in our recent survey noting they have between two to five products delivered via subscriptions. In addition, more than a quarter (27 percent) of consumers say convenience motivated their decision to subscribe. Yet, while interested in convenience, consumers want to set their…

Integrate Subscriptions to Create a Consistent, Flawless Brand Experience 

A cohesive brand experience across channels is critical to creating a loyal customer. This is especially true in today’s environment where loyalty is fickle and up for grabs. One way brands can ensure a uniform experience is by integrating a subscription program with other initiatives. Subscriptions are one of the most valuable ways to create…

3 Ways Emerging D-to-C Brands Can Create Subscription Experiences That Build Loyalty

Launching a direct-to-consumer (D-to-C) brand has never been easier, but growing it into a successful business is increasingly difficult. Customer acquisition has become all the more expensive and challenging, with costs increasing by 60 percent in recent years. To compete against big brand names and private label alternatives, emerging D-to-C brands must foster a new…