Cary Lawrence

Cary Lawrence

Cary is the CEO of  Decile, a customer data and analytics platform whose mission is to help e-commerce brands grow profitably. Decile spun out of SocialCode in July 2020 where Cary was a co-founder back in 2010. SocialCode’s goal was to transform marketers into more responsive, data-driven institutions that connect more deeply with their customers. Prior to SocialCode, she worked in the Ad Innovations group at Washington Post Digital and served as a Program Associate at the Aspen Institute in the Communications and Society Program and has roots in the agency world. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University and taught Digital Analytics in Georgetown’s PR and Corporate Communications program. 

How Marketers Can Achieve E-Commerce Growth Amid Economic Uncertainty

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

Turning E-Commerce Data Into Profit. A Guide to Growing LTV

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

6 E-Commerce Marketing Tips for a Successful Holiday Season

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…