Caroline Papadatos

Caroline Papadatos

Caroline Papadatos is senior vice president of LoyaltyOne Global Solutions, a shopper analytics and loyalty program strategy and activation solutions provider.

Global Loyalty Now a $323B Investment. But is it Shaping Customer Behavior?

Across the globe, retailers and similar organizations invest more than $323 billion in their customer marketing initiatives. Yet when it comes to making critical decisions based on the customer data they collect, a surprising number do the equivalent of flipping a coin. We surveyed more than 1,200 loyalty program operators and thousands of consumers in…