Caleb Benningfield

Caleb Benningfield

Caleb Benningfield is head of lakehouse strategy at Amperity. He joined the company as employee number four, helping to build Amperity from a stealth-stage concept to a $1B valued unicorn and a leader in the Customer Data Platform industry. At Amperity, he has held a number of technical and customer-facing leadership roles. After serving as the founding member of the Client Services organization, Caleb transitioned to the Product team, serving as Principal Solution Architect and running a dedicated practice building experimental and partner solutions. He leads the Lakehouse strategy to expand on Amperity’s connectivity with cloud data warehouses. Caleb is passionate about solving the complex challenges inherent to the customer data domain and developing solutions that leverage best-in-breed technology in the most efficient & effective way possible. He is a frequent speaker and blogger on all things relating to identity resolution, data engineering, data architecture, and data operations.

The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good
May 13, 2025 at 10:03 am

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today, companies are facing a data identity crisis that’s costing them millions in wasted spend, poor targeting, and missed opportunities. The root of the problem? Customer identities are fragmented across disconnected systems…