Byung Choi

Byung Choi

Byung Choi is CEO at MarcomCentral, a cloud-based marketing technology company.

Retailers Should Embrace Brand Asset Organization for Marketing Success

The peak holiday retail sales period is make-or-break for most retailers. This year more than ever before, the 2020 holiday season will be even more crucial as retailers attempt to recoup their Q1 losses due to store closures related to COVID-19. In the coming months, planning for this year’s holiday season will go into overdrive…